lailani africa’s portfolio

Welcome to my portfolio! See below for my campaigns, writing samples of blogs, press releases, influencer and Instagram stories work.

When executing successful strategy on social media I think of the 3C’s : Connect, Create, Collaborate

Connect: What is our mission and values? Who is our audience? What is our goals to reach our community?

Create: What type of content can we make that is authentic and engaging that align with our brand? What social media management tools and apps can we use to create an efficient and impactful workflow within a team?

Collaborate: What organizations, businesses, leaders and influencers can we work with to achieve our goals? Do they align with our brand and vision?

 

campaigns

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emo Kids of Color

Assisted in outreach, art installation and social media content and PR. See press releases and blogs I have written in this link.

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Acer x macla’s dmcstudio

Spearheaded partnership with Acer and MACLA’s DMCStudio and provided blogs and video content.

instagram

I am the Founder of Chi. We create social media content for artists, bloggers and businesses as we build strong foundations within our community online and #IRL. See more at @chicreativeagency. A few tools I’ve used to create content on instagram are Bazaarart (Photoshop) Videoleap (For on the go mobile editing!), Lightroom, Adobe Sparks, Final Cut and Plann (instagram scheduler).

instagram tips

7 Tips Using Instagram For Your Event's PR Success

Are you planning an event and want to utilize Instagram features to drive your social media PR? Check out 7 tips to bake magic into your content strategy.



instagram stories

Here are examples of Event and Influencer Stories.

video


Event Coverage Co-Produced with Ruben Escalante

Photo